Intense Records

Don't Die Before You're Dead (CD)

Pre-order - 13/06/2025

£9.16 (£10.99 incl. VAT)

 ‘Don’t Die Before You’re Dead’, the anticipated third album from AJ Tracey, 
is released via his own label, Revenge Records. 
 The record, which has been in the making for over three years, marks a 
major moment in AJ’s career - his return from a self-imposed hiatus and a 
reaffirmation of his place at the pinnacle of UK music. 
 AJ Tracey stands as one of the most influential voices in the UK music 
scene. His commitment to artistic innovation and authenticity has garnered 
him a dedicated global fanbase. 
 With a title as bold as ‘Don’t Die Before You’re Dead’, the album delves into 
themes of ambition, resilience and living life to the fullest - core values that 
have defined AJ’s journey from Ladbroke Grove to the top of the UK rap 
scene. 
 It’s a matured sound from the West London-hailing creative, and lyrically, a 
moment for AJ to show his growth and development over his career. Fans 
can anticipate a body of work that not only showcases his evolution as an 
artist but also continues to push the boundaries of UK music. 
 The album features last year’s viral hit ‘Joga Bonito’ and ‘Crush’ featuring 
Jorja Smith, which swiftly climbed the UK charts. The track, a nostalgic ode 
to young love and British culture, reintroduced AJ’s signature genre-blurring 
style and further cemented his status as a pioneering force in UK rap. 
 AJ Tracey has numerous BRIT Award nominations, a prime-time 
performance on Glastonbury’s Pyramid Stage and a catalogue of charttopping 
hits under his belt. His triple-platinum single ‘Ladbroke Grove’ 
became the top-selling independent single of 2019, and his versatility has 
been showcased in collaborations with the likes of Jorja Smith, Stormzy, 
Headie One and Aitch. 
 Known for his relentless innovation and ability to shape UK music culture, AJ 
Tracey continues to define what it means to be an independent artist at the 
highest level. 
 Prime slots at Glastonbury, Reading & Leeds for Summer 2025. Full 
headline international tour to be announced later this year. 
 CD in four-panel digipak. 
 Available to independent retailers on Midnight Blue Sparkle double vinyl in a 
gatefold sleeve with printed inner sleeves.